Your Personal Jeweler
Crafting unique pieces that tell your story.
Crafting unique pieces that tell your story.

By Randi/Red Velvet Luxe is the next chapter of Red Velvet Luxe, located in Ridgewood, New Jersey, specializing in custom jewelry design, unique pieces, and as always, finding the perfect gift.
By Randi/Red Velvet Luxe is an exclusive, personalized experience that results in a one-of-a-kind original piece of jewelry that can be handed down to future generations.
By Randi/Red Velvet Luxe is open to the public Wednesdays 10am-4pm, and all other times by appointment only. Randi will take your vision and make it a reality. Conversely, if you’re not sure what to do with pieces you’ve inherited or simply no longer wear, Randi’s expert eye and creativity will create a bespoke piece that you will cherish! She specializes in the redesign and repurpose of older, outdated pieces into fresh, current jewelry.
One of Randi’s favorite pieces to design is an engagement ring. The bride is like no other – why should her ring be? Randi provides all of today's options for diamonds, including natural and lab-grown.
Make an appointment with your private jeweler, whether you’re in the market for a custom creation, or you’d like to sell gold jewelry that you no longer wear. Randi also provides expert jewelry and watch repair and appraisals. And of course, Randi maintains a beautiful collection of fine jewelry and sterling silver to give as gifts for all occasions!

With over 10 years of experience in the jewelry industry, Randi has developed an expertise in creating unique and stunning designs. Each piece is crafted with precision and care, ensuring that every client receives a one-of-a-kind piece.

Perhaps you've inherited gemstones or jewelry from a relative. Randi specializes in repurposing pieces to create an heirloom that you'll wear every day and be able to hand down to future generations.

Your bride is one-of-a-kind, why shouldn't her jewelry be? Randi will create a bespoke engagement ring that we guarantee she won't be able to stop looking at. Don't forget about wedding bands, bridal party gifts, or other custom jewelry for your best day ever.

Trust your valuable pieces to an expert when they are in need of repair. Randi will walk you through what's needed and provide prompt service at a fair price.

Trade in your unworn jewelry for cash - even if it's broken! Check your jewelry box for pieces you no longer wear and trade them in for the best price in town!

Randi's showroom is the perfect place to browse for that perfect gift. She also hosts trunk shows and private events throughout the year.













In order to provide personal service, Randi sees clients by appointment only.
Open office hours are Wednesdays, 10-4.

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