Your Personal Jeweler
Crafting unique pieces that tell your story.
Crafting unique pieces that tell your story.

By Randi is the next chapter of Red Velvet Luxe, the popular store in Ridgewood, New Jersey, that specialized in fine jewelry and even finer customer service. By Randi is an exclusive, personalized experience that results in a one-of-a-kind original piece of jewelry that can be handed down to future generations.
By Randi is by appointment only, giving you private and personalized attention like no where else. Randi will take your vision and make it a reality. Conversely, if you’re not sure what to do with pieces you’ve inherited or simply no longer wear, Randi’s expert eye and creativity will create a bespoke piece that you will cherish!
One of Randi’s favorite pieces to design is an engagement ring. The bride is like no other – why should her ring be? Let Randi create a unique ring that is almost as beautiful as your bride! Randi specializes in custom bridal jewelry, and loves to take stones from heirloom pieces to create a fresh, modern look for your best day ever.
Make an appointment with your private jeweler, whether you’re in the market for a custom creation, or you’d like to sell gold jewelry that you no longer wear. Randi also provides expert jewelry repair and appraisals. And of course, Randi maintains a beautiful collection of jewelry to give as gifts for all occasions!

With over 10 years of experience in the jewelry industry, Randi has developed an expertise in creating unique and stunning designs. Each piece is crafted with precision and care, ensuring that every client receives a one-of-a-kind piece.

Perhaps you've inherited gemstones or jewelry from a relative. Randi specializes in repurposing pieces to create an heirloom that you'll wear every day and be able to hand down to future generations.

Your bride is one-of-a-kind, why shouldn't her jewelry be? Randi will create a bespoke engagement ring that we guarantee she won't be able to stop looking at. Don't forget about wedding bands, bridal party gifts, or other custom jewelry for your best day ever.

Trust your valuable pieces to an expert when they are in need of repair. Randi will walk you through what's needed and provide prompt service at a fair price.

Trade in your unworn jewelry for cash - even if it's broken! Check your jewelry box for pieces you no longer wear and trade them in for the best price in town!

Randi's showroom is the perfect place to browse for that perfect gift. She also hosts trunk shows and private events throughout the year.


In order to provide personal service, Randi sees clients by appointment only.
Open office hours are Wednesdays, 10-4.

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